New partnership features grassroots support and increased visibility for 4-H
OTTAWA, July 16, 2009- Today, Farm Credit Canada (FCC) announced the
continuation and expansion of the FCC 4-H 4-Ever program in partnership with
the Canadian 4-H Council, with an annual funding commitment of $250,000 for
each of the next four years. The FCC 4-H 4-Ever program was conceived in
2006 to help raise awareness of 4-H and grow membership across Canada.
As part of the newly expanded partnership, the Canadian 4-H Council and FCC
have developed a new program to provide club-level funding and support.
Through a simple application process, rural 4-H clubs across Canada will be
able to apply for funding through the Canadian 4-H Council. More information
about the program can be found at http://www.4-h-canada.ca/forever.
“This donation from FCC and their commitment to 4-H will go a long way in
strengthening the 4-H program across Canada, particularly at the club
level,” said Judy Shaw, president of the Canadian 4-H Council. “This
investment recognizes the value of 4-H and will provide welcomed support for
4-H youth in this country.”
In addition to funding support at the club level, FCC’s investment with the
Canadian 4-H Council will also be directed towards increasing awareness of
4-H in Canada, as well as membership and volunteer recruitment. This will
build on the success of the previous partnership between 4-H and FCC.
“At FCC, we recognize that the future of agriculture depends on the
enthusiasm and commitment of a new generation,” says Lyndon Carlson, FCC
Senior Vice-President, Marketing. “The FCC 4-H 4-Ever program is an
excellent way to encourage sustainability of the 4-H program and provide
support to assist in creating new initiatives and growth of the program
across Canada at the club level and beyond.”
FCC has supported 4-H at the national level for 20 years, including their
involvement with the recent Make Your Escape and Join 4-H Again campaigns.
The new campaign marks a continued emphasis on the club level of 4-H and the
growth of the 4-H program in Canada.
One of the country’s longest-running and most respected youth organizations,
4-H offers fun, excitement and learning for youth in communities large and
small across Canada. More than 8,500 trained volunteer leaders help 26,000
plus 4-H members to develop self-confidence and learn a wide variety of
skills through hands-on project work.
As Canada's largest provider of business and financial services to farms and
agribusiness, FCC advances the business of agriculture. Operating out of 100
offices located primarily in rural Canada, FCC employees are passionate
about the business of agriculture. A healthy portfolio of more than $15
billion and 15 consecutive years of portfolio growth are a reflection of the
success of FCC’s customers.
Contact Information:
Ken Lancastle
Communications and Marketing Manager
Canadian 4-H Council
613-234-4448 ext. 27
klancastle@4-h-canada.ca
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